Discover Formula E | Formula E Partnerships

Formula E is the planet’s premier all-electric racing series — a fusion of cutting-edge technology, city-center spectacle, and global sustainability leadership.

Since its inaugural season in 2014, the championship has grown into a truly international sporting platform, with races held on the streets of iconic cities like London, Tokyo, São Paulo, and Berlin. Broadcast in over 150 countries and followed by a new generation of tech-savvy, climate-conscious fans, Formula E offers a bold new vision of what motorsport can be — and what forward-thinking brands can achieve through it.

What makes Formula E unique?

Built for the city. Designed for the future.

Formula E races unfold on temporary street circuits in the heart of the world’s most iconic cities — right where people live, work, and connect. From the fast straights of Jakarta to the tight corners of Monaco’s waterfront, each circuit presents a challenge and a striking backdrop for global brand exposure.

Racing the most advanced electric car ever built.

The Gen3 Evo is the world’s fastest, lightest, and most efficient electric race car — capable of 0–60mph in just 1.82 seconds. Powered by all-wheel drive, ultra-efficient powertrains, and regenerative braking systems that recover up to 40% energy, it is a showcase for cutting-edge EV innovation at its limits.

A strategy-driven, high-stakes competition.

With limited energy supply and tight urban tracks, drivers and teams must combine speed with surgical precision. Every corner, every overtaking move is a balance of risk and efficiency — keeping fans on edge and opening up stories that brands can own and amplify.

Pit Boost: high-speed charging, live in-race.

Select races now feature Pit Boost, where every car makes a mandatory 30-second pit stop to gain an extra 10% energy — demonstrating the next-generation ultra-fast charging technology in a live competition, showcasing performance, safety, and innovation in the EV Revolution.

Attack Mode: extra power, extra drama.

When activated, Attack Mode temporarily boosts the car’s output and activates all-wheel drive — but drivers must divert off the racing line to unlock it. The bold, fan-favorite feature rewards risk, punishes hesitation, and brings a unique layer of strategy to every race.

Designed for a connected, mobile-first generation.

Formula E’s format is made to be followed, shared, and experienced across devices. With shorter race durations, dramatic cityscapes, and moments of surprise on every lap, Formula E generates high levels of social content and live engagement — fueling sponsor visibility across platforms.

The Next Generation of Motorsports Fans

Formula E fans aren’t just watching — they’re engaging, sharing, and shaping the future.

Globally connected, socially optimistic, and deeply interested in technology and climate action, this audience is younger, more diverse, and more digitally active than traditional motorsport fans — and they expect the brands they support to stand for something. Make sure your brand shows up where fans are watching, scrolling, and talking.

374 million

global fans

up 23% from previous season
491 million

cumulative global TV audience

up 35% from previous season
1 billion

social media impressions

up 147% from previous season

Who the fans are

Formula E fans are…

…younger

61% are under 45

(vs 51% for F1)
…more diverse

46% are female

(vs 41% for F1)
…more educated

33% have a university or postgraduate degree

(21% more likely than general public)
…more influential

14% are senior decision makers

(61% more likely than general public)
…more affluent

13% are in the highest income bracket

(30% more likely than general public)

Where fans can see you…

Race broadcasts

More than 30 million viewers tune in live to catch the intense action every single race weekend.
192 territories

40+ broadcasters

25+ languages
Social media

Expand your reach beyond race weekends to the 12+ million followers of Formula E social media platforms.
Facebook: 4.35 million

Instagram: 3.49 million

TikTok: 2.23 million

YouTube: 1.11 million

Twitter: 987k
Brand integration
Team liveries, car decals, helmets and uniforms

On-track and pit lane signage

Experience zones at Fan Villages

Branded content in social channels

Brand ambassadors involving drivers and influencers

Why it matters for your brand

Position your brand alongside innovators like Porsche, Jaguar, NEOM
Reach early adopters and tech-savvy consumers in an authentic context
Align with content that fans share, replay, and talk about
Boost brand equity by investing in sport’s most future-facing platform

Global Race Calendar 2025–26

The 2025–26 season will be packed with a record 18 races in 12 cities, maximizing exposure for brands involved with Formula E.