Formula E
Find your place on the grid — and make it count.
More than just logos on cars, Formula E partnerships are strategic platforms to connect your brand to a global business ecosystem, build high-value relationships, and lead the conversation on innovation and sustainability.
Whether you’re looking to amplify brand awareness, achieve ESG targets, or unlock new commercial partnerships, we can help you tap into the right opportunity, with the team, market, and narrative that best fits your goals.
How You Can Partner
Formula E teams work across a wide range of industries, from clean tech to finance, energy, mobility, software, and manufacturing. Partners actively collaborate with the teams to pioneer the EV revolution.
- Establish your brand as an Official Technology, Sustainability, or Mobility Partner
- Collaborate on R&D or product testing with elite engineering teams
- Use the track as a live platform to prove what your technology can do
We work with both team-level and championship-level opportunities across a range of categories:
| Opportunity | Detail |
|---|---|
| Team Sponsorship | Title, co-title, and partner positions with Formula E teams — includes branding, hospitality, content rights, and access to B2B events. |
| Digital Content Integration | Co-branded storytelling with drivers and teams, including video series, behind-the-scenes features, and social campaigns. |
| Sustainability & Innovation Activations | Align with ESG initiatives, clean tech pilots, or fan-facing green campaigns across race markets. |
| Live Events & Fan Experiences | Create brand presence at race weekends through fan zones, test drives, trackside activations, and hospitality experiences. |
| Championship Partnerships | Work directly with the Formula E championship as an official partner or supplier, gaining global visibility and high-level brand association. |
All sponsorships are customizable based on your budget, business goals, and market focus.
Partnership Benefits
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- Brand Visibility
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High-impact exposure in the world’s most dynamic cities, and on screens everywhere
- Branding on race cars, driver suits, garages, and track signage
- Broadcast in 192 countries via major networks and streaming platforms
- Built-in visibility through team content, social media, and global press coverage
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- VIP Experiences & Hospitality
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Unforgettable experiences for clients, employees, and stakeholders during race weekends
- VIP paddock access, pit lane tours, and grid walks
- Electric Laps in the Porsche Taycan
- Private team dinners, hospitality suites, and sponsor-only networking events
- The chance to connect with other influential partners in the ecosystem
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- Content & Media Rights
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Compelling content opportunities all year round
- Co-branded video, behind-the-scenes storytelling, and social campaigns
- Custom content with teams, drivers, and fans
- Integration into Formula E’s high-performing digital platforms
- Performance tracking and brand lift metrics available
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- ESG & Purpose Activation
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Credible, meaningful alignment with global sustainability goals
- World’s first sporting event that is net zero since day zero
- Gender equity initiatives (e.g., FIA Girls on Track)
- Amplify your ESG messaging through a sport built around clean energy
- Leverage partnership assets in your own CSR and annual reporting
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- Business Ecosystem Access
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Gain access to a network of like-minded, future-focused companies
- Connect with team owners, investors, and high-profile sponsors
- Collaborate with other partners across mobility, tech, and media
- Find your commercial “missing piece” via curated introductions
Strategic Fit Matters — We Help You Find It
Not all partnerships are the same. We will work closely with you to identify which team or structure fits your goals best:
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- Geographic alignment
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Gain exposure in new and exciting markets around the world
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- Ownership synergies
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Provide synergies for the team’s owner, opening doors for new business opportunities
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- Partner ecosystem fit
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Complement or leverage other partners for B2B growth
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- Narrative and brand fit
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Establish your brand as sustainability leader through compelling storytelling
Whether you’re a global brand expanding into new markets or a high-growth startup looking for prestige and access, we help you find the sponsorship opportunity that acts as a multiplier.