Formula E
Partnerships

Cupra Kiro

Disruptive energy. Global vision. Bold branding.

Backed by Forest Road and a global investor network, Cupra Kiro is Formula E’s boldest rebrand — blending lifestyle appeal, financial muscle, and next-gen energy. A prime launchpad for brands aiming to scale fast and stand out.

Current Standing All Time Wins All Time Podiums
10 3 8

Nationality

United States

Headquarters

Silverstone, United Kingdom

Principal

Alex Hui

Drivers

3 David Beckmann
Germany
April 27, 2000 (age 25)
Current Standing Career Wins Career Podiums
23 0 0
33 Dan Ticktum
United Kingdom
June 8, 1999 (age 26)
Current Standing Career Wins Career Podiums
12 1 2

Owner

Forest Road Company
United States
Forest Road is a Los Angeles-based asset management firm that invests in businesses in disrupted industries that are undergoing rapid change, such as Media & Entertainment, Renewable Energy, Digital Assets, Life Sciences, and Consumer sectors.

Current Partners

Company Nationality Industry
Cupra Spain Electric Vehicles
OMP Racing Italy Motorsports Safety Equipment

Select a team

Power up your brand with Cupra Kiro

Connect with performance, purpose, and a global audience

Discover how partnering with Cupra Kiro can elevate your visibility, amplify your impact, and open doors to new commercial relationships on and off the track.

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